Spectrum Networks’ television viewership especially that of spectrum news continued to expand in April, averaging more than 3 million monthly watching homes. This is more than any other radio or cable news network watched by Spectrum viewers around the company’s nine-state footprint.
The viewership, which was derived from anonymized patented set-top box data from Spectrum Networks, punctuated a month marked by significant national news headlines, including the Derek Chauvin murder trial and President Biden’s inaugural speech to Congress. After the success of spectrum internet deals, spectrum TV is also reaping laurels.
“We had record-setting audience gains in April, seeing increases in viewership and engagement on both our linear and digital news platforms for the month,” said Mike Bair, Spectrum Networks’ Executive Vice President. “Our networks were created around community-based journalism. Communities deserve access to objective reporting and deeply-rooted stories that reflect all angles of an issue; our customers rely on Spectrum News for essential news they can trust.”
Spectrum Networks: A Brief Overview
Spectrum Networks is a collection of 24-hour television and sports networks owned and run by Charter Communications, Inc., a leading internet access provider and cable distributor with over 31 million subscribers in 41 states. Spectrum Networks distributes distinctive, robust, and unique local content through Charter’s reach on more than 30 networks.
What Attracted April Viewers to Spectrum News?
On April 20, the day of the Derek Chauvin verdict, Spectrum Networks had a higher set-top box audience than all television networks in the states of California, Florida, New York, North Carolina, Ohio, Wisconsin, Kentucky, Massachusetts, and Texas, where Spectrum operates local news networks.
On April 28, Spectrum’s live network-wide coverage of President Biden’s speech to the joint session of Congress and post-address special surpassed both radio and cable news networks’ averages in Spectrum News markets. In addition to this, there was a lot of pressure on spectrum internet deals as well.
Weather activities, local policy, and news programming drove high levels of interest across Spectrum consumers around the globe.
The state-wise month’s highlights are as follows:
Florida: Spectrum Bay News 9 and News 13
During April 11’s big storms in Florida, Spectrum Bay News 9’s Nielsen ratings in Tampa (1.17) were seven times better than those of NBC (0.71), ABC (1.01), Fox News (0.88), CNN (0.48), and MSNBC (0.60), and were seven times higher than the Weather Channel.
Orlando: Spectrum News 13
In Orlando, Spectrum News 13 drew a greater audience than NBC, CNN, and MSNBC combined from 1-2 p.m. ET. *
North Carolina: Spectrum News 1
The April 7 premiere of “Front Porch Politics” with political anchor Tim Boyum earned a 25% increase in ratings throughout the state compared to the prior 30-day average in the 8-8:30PM ET timeslot. **
Ohio: Spectrum News 1
The network’s latest weekend morning news co-anchors Chuck Ringwalt and Brionna Rivers, who premiered in April, immediately increased Spectrum News 1’s weekend morning audience, increasing the network’s share of local news audiences by more than a percentage from Q1.
Kentucky: Spectrum News 1
Spectrum News 1 Kentucky’s interest has continued to expand since its November 2018 debut, with an average of more than double that of CNN, Fox News, and MSNBC combined. Mario Anderson and Kayla Moody co-anchored a new morning news format on April 5 that included more local news, headlines, and weather updates. It seems that the USA is relying for internet and TV on spectrum internet deals and spectrum TV.
At the end of the month, Kentucky’s local news viewership had increased by 1.5 points between 5 and 9 a.m. and by more than 2% between 9 and 12 a.m. *
Spectrum News App Traffic Increased in April
The Spectrum News App, Spectrum Networks’ mobile-first local news app, added over 140,000 additional downloads in the first week of May, taking its total to over 1.1 million smartphones, a 5% growth over the previous month.
On April 20, the day of Chauvin’s conviction, the app received more than 47,000 clicks, the most in every single day since its launch last July. Visitors collectively invested about 350,000 minutes in the game, the fourth-highest average time spent in the app since launch, with live stream viewership accounting for 34% of spending time in the app.
*Nielsen metrics are focused on Total Day Live + SD household experiences in the following DMAs: Charlotte, Greensboro, Orlando, Raleigh, and Tampa.
**Spectrum set-top box data is derived from all areas in which Spectrum News distributes and is dependent on a minimum of five consecutive minutes of coverage on a single station to qualify as a viewing HH.